Microsoft Merchant Center Update: Easier Store Name and Domain Changes for Advertisers

Microsoft has introduced a useful update in Microsoft Advertising Merchant Centre, allowing merchants to directly edit their store name and website domain without contacting support. This new self-service feature gives e-commerce businesses more flexibility when managing branding or website changes. Previously, businesses had to submit support tickets to update store details, which often slowed down campaigns during rebranding or website migrations. Now, advertisers can make these updates themselves while keeping their ads running smoothly. What Has Changed? With this update, merchants can: Edit their store name directly inside Merchant Centre. Update their website domain or URL without manual intervention Maintain active ads during the approval process Store name updates go through an editorial review before becoming live. During this time, ads continue running under the previously approved name, ensuring there is no campaign interruption. For domain changes, advertisers must first verify ownership of the new website. Once verified and approved, product URLs need to be updated to match the new domain. This system helps prevent misuse while maintaining advertising quality. Why This Update Matters Rebranding and website restructuring are common for growing businesses. This new feature reduces operational delays and allows advertisers to manage transitions more efficiently without losing visibility or traffic. For businesses working with a digital marketing & branding agency in Calicut, like loudimc.com, such updates make campaign management faster and more strategic during brand evolution. An experienced digital marketing agency in Calicut can help businesses handle domain migrations, maintain ad performance, and avoid traffic loss during transitions. Similarly, an advertising agency in Calicut ensures paid campaigns continue running without disruption, while a professional branding agency in Calicut supports smooth rebranding aligned with marketing goals. The Bottom Line Microsoft’s latest Merchant Centre update gives advertisers greater control while maintaining safeguards like editorial review and domain verification. The result is a more efficient system that supports business growth, rebranding, and uninterrupted advertising performance.