Google Search Hits $63B as AI Mode Reshapes Search and Ads

Google Search revenue reached $63.07 billion, growing 17% year over year, as Alphabet reported $113.8 billion in Q4 2025 revenue—beating Wall Street estimates and pushing the company past $400 billion in annual revenue for the first time. AI is driving search growth On the earnings call, CEO Sundar Pichai said search usage in Q4 was the highest ever, largely due to new AI-driven experiences. According to Google, AI Mode queries are now three times longer than traditional searches, showing that users are asking more detailed, conversational questions. In the US, daily AI Mode queries per user have doubled since launch. Pichai summed it up simply: “Once people start using these new experiences, they use them more.” How Google plans to monetise AI Mode Google also shared early monetisation plans for AI-powered search: Ads below AI responses are being tested in AI Mode Direct Offers are being piloted for shoppers who are ready to buy These formats aim to place ads closer to high-intent users, blending AI answers with commercial opportunities. The bigger picture for marketers While YouTube ad revenue missed expectations, Search continues to be Google’s strongest growth engine. For businesses and marketers, this confirms that AI is not reducing search—it’s changing how people use it. For brands working with a digital marketing & branding agency in Calicut, or a digital marketing agency in Calicut focused on performance, this shift means adapting content and ads to longer, intent-rich searches. As an advertising agency in Calicut or a branding agency in Calicut, understanding AI Mode will be critical for future visibility and conversions. Agencies like Loudimc (http://loudimc.com/) are already watching these changes closely, as AI-powered search becomes central to digital marketing strategy.

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