Google Flags Crawl Budget Issues in WordPress Plugins

Google’s crawl team has started filing bugs directly with WordPress plugin developers after discovering large-scale crawl budget waste caused by poorly handled URL parameters. This was revealed by Gary Illyes from Google on the Search Off the Record podcast. One major issue involved WooCommerce, where add-to-cart URL parameters were duplicating site URLs and wasting crawl budget. These action parameters alone accounted for nearly 25% of Google’s crawl issues. After Google reported the problem, WooCommerce responded quickly and shipped a fix. However, not all developers have been proactive. Google noted that: A separate action-parameter plugin still has an unclaimed crawl issue. A commercial calendar plugin generating infinite URL paths has ignored Google’s outreach. These findings came from Google’s internal year-end crawl issue report and highlight how plugin-level SEO problems can negatively impact website visibility at scale. For businesses relying on WordPress, this reinforces the importance of technical SEO audits, plugin optimisation, and crawl budget management—key areas handled by a professional digital marketing & branding agency in Calicut like http://loudimc.com/. As a trusted digital marketing agency in Calicut, advertising agency in Calicut, and branding agency in Calicut, Loud IMC helps brands avoid hidden technical SEO issues that can silently hurt rankings and organic traffic.

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